The elouise & ethel affirmation collection

Do you know where your badassery comes from?  

We experience and hear the phrase ‘black girl magic' on a daily basis. But where does this ‘magic’ come from?   

I don’t know about you, but I am re-affirmed every morning that my ambition, drive and resiliency were passed down to me from the badassery that flowed through the veins of my grandmothers and their grandmothers. By the grace of God, I was born to women who were the personification of strength and love and have equipped me with all I need to thrive and succeed. This is true for every woman of power I have ever met and I’m sure that it is true about you as well. 

My first jewelry collection of ‘affirmations you can wear’ was designed to be physical reminders of our inherent power.

This initial line was inspired by symbols in our community and momentos of my life. Each charm has a meaning and when combined with other charms takes on an affirmative rally cry and focus on positivity. elouise & ethel is a marketplace for the empowerment of today's woman. It is a sisterhood collaboration with my besties and favorite creative minds Margie Fox, founder of fitz+hen and creative strategist Tea Romano.

Join me in celebrating the legacy we carry in our memories and hearts. Shop today and wear your affirmations. 

SBC